The benefits, requirements and enrolment process for Amazon Brand Registry in 2026.
What Brand Registry unlocks
Brand Registry is the single biggest lever for controlling your ASINs on Amazon. Without it, you can't run A+ content, Brand Stores, Sponsored Brands ads, or use most brand-protection tooling.
Enrolment requirements
To enrol, you need a registered trademark in the marketplace you want to protect. Text or logo marks both qualify, and Amazon's IP Accelerator programme can shorten the timeline.
The tooling you get
Once enrolled, you unlock A+ content, Brand Stores, Sponsored Brands, Vine, Transparency codes, and Report a Violation for takedowns.
Register in every market
For brands operating across multiple marketplaces, enrol Brand Registry in every market. The cost is a filed trademark; the benefit is control of your listings.