Seven A+ patterns we use across 40+ brands — and the two we've stopped using entirely.
The last underpriced surface
A+ content is the last unfairly-priced surface on Amazon. It's free to build, materially lifts conversion, and yet most brands still ship generic modules that look like the seller template.
Seven patterns that work
The patterns that work: hero module with a single value prop, a comparison chart against your own SKUs (never competitors), infographic on the product's key mechanic, lifestyle scene with a real use case, ingredients or materials story, brand mission, and a subscribe-and-save CTA where available.
Two patterns we dropped
The patterns we've stopped using: giant hero images with no product, and endless FAQ modules. Both increase load time and neither converts on mobile.
Test everything
Test aggressively. Use Amazon's built-in Manage Your Experiments to A/B test A+ variants and iterate quarterly.